Table of content
Introduction
The paddleboarding season will be here before you know it, and there’s no better time to upgrade your set or buy your first board. Our Black Friday sale is live with huge savings across our best-selling paddleboards, so you can buy now and be set for next season’s adventures.
With so many amazing offers to choose from, we’ve rounded up all the best deals in one place. Here’s a quick breakdown of what’s live right now and which board might be the perfect match for you.
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Deals live now, while stock lasts
1. Cruise 10'8
The ultimate all-round paddleboard shaped by over a decade of SUP expertise and real rider feedback. The Cruise 10’8 has been completely re-engineered to be lighter, tougher, and even more fun to ride.
Crafted for every level, it’s built to last and backed by our 5-year warranty for complete peace of mind. At just 9.1 kg, this board is easy to carry yet strong enough to handle years of adventure. Whether you’re paddling solo, with friends, or bringing your SUP pup along, the supersized deck pad gives you more grip and space than ever before.
With bold new colourways and upgraded features designed around you, the Cruise Evolution isn’t just ready for next season, it’s ready for anything.
Upgraded Features:
Ultra-Light & Tough: Patented ESL™ Construction, 20% lighter than before, just as strong.
Supersized Deck Pad: More room and grip for extra comfort or company.
Bold New Look: Fresh colourways that perform as good as they look.
Complete Adventure Kit: Paddle, pump, leash, and bag included.
Faster, Smoother Tracking: Upgraded US Surf Fin for speed, stiffness, and balance.
Why it’s a Black Friday must-buy:
This is our best-selling board, now better than ever and it’s available at our lowest price of the year. If you’re planning next season’s adventures, this is the deal to grab before it’s gone.
Bonus Black Friday Offer:
When you buy the Blue Original Cruise 10’8, you’ll also get a free kayak conversion kit or electric pump the perfect addition to make your adventures even easier.
2. Carbon 12'
If you’re after the next level of performance, meet the Carbon 12. Weighing in at just 11.15kg, it’s an impressive 30% lighter than the previous model, giving you less drag, more glide, and smoother handling on every paddle.
At its core is our AirDuo™ dual-chamber system, delivering twice the strength and extra safety so you can paddle with complete confidence wherever adventure takes you. The FRS system, reinforced with sleek carbon side rails, boosts rigidity without adding bulk, creating a board that’s strong, stable, and ultra-responsive.
With a new mint colourway, the Carbon 12 doesn’t just perform flawlessly it stands out wherever you take it. With expanded deck storage and upgraded accessories, it’s designed for paddlers who want precision, performance, and style in one package.
Why it’s a Black Friday must-buy:
Our most advanced all-round board now lighter, stronger, and available with limited stock. With its new mint design and free E-Pump, this is the deal to grab before it’s gone.
Bonus Black Friday Offer:
Buy the Carbon 12 this Black Friday and get a free E-Pump, making setup faster and easier than ever before.
3. Lite 10'
Designed to be compact, strong, and light, the Cruise Lite 10’ is your go-to paddleboard for beginners or anyone short on storage space. Don’t let its size fool you this inflatable all-rounder is built to perform. Its wider, rounded shape makes turning effortless compared to thinner race boards, while the extra surface area keeps you steady on the water. Perfect for yoga, exploring, or simply cruising and soaking up the outdoors.
Key Features:
Compact Design: Fully packed bag measures just 65 x 42 x 30 cm, easy to store and transport.
All-Round Profile: Wider shape and rounded nose keep you balanced and confident.
Large Deck Pad: More grip, more space, more room for SUP pups.
Dual Stringer Construction: Added stiffness and rigidity for smoother paddling.
Cool New Colourways: Fresh designs that stand out on the beach and water.
Why it’s a Black Friday must-buy:
Lightweight, versatile, and ready for anything. The Cruise Lite is perfect for paddlers who want a full-size experience in a compact package and it’s available now at one of our best prices of the year.
4.Speciality- On Deal From 17/11/25
Looking for something different? Our speciality range is made for paddlers who want to explore further, share the ride, or push their performance. From long-distance touring to group adventures, these boards are designed to do more than just cruise.
Sprint 14’ – For Speed & Distance
The Sprint 14’ is built for paddlers who crave performance. Its sleek, narrow shape slices through the water with ease, giving you faster speeds, smoother glide, and exceptional tracking over long distances. Perfect for touring, racing, or anyone ready to take their paddling up a notch.
Rogue 12’6 – For Touring & Exploration
The Rogue is your go-anywhere touring board fast, stable, and designed for adventure. With extra tie-down points for gear and a hydrodynamic profile for efficient paddling, it’s ideal for exploring coastlines, rivers, and lakes at your own pace.
Tandem 15’ – For Two (or More!)
Adventure’s better when it’s shared. The Tandem 15’ offers plenty of space and rock-solid stability, so you can paddle with a partner, friend, or even your SUP pup. Dual paddlers mean double the power and double the fun.
Why they’re Black Friday must-buys:
These speciality boards are built for the bold. With limited stock and our best Black Friday pricing of the year, now’s the perfect time to grab one and plan your next unforgettable paddle.
5. Accessories – At Least 15% Off
No paddleboard setup is complete without the right accessories and this Black Friday, you can kit yourself out for less. From electric pumps and kayak conversion kits to dri-tide bags, SUP trolleys, and action cameras, everything you need for the perfect day on the water is at least 15% off.
These offers won’t stick around for long, and once they’re gone, they’re gone. So whether you’re upgrading your current setup or buying your first board, now’s the perfect time to prepare for next season’s adventures. From lightweight all-rounders to high-performance touring boards, every deal is designed to help you make the most of your time on the water.
Don’t wait shop the full Black Friday sale and find your perfect board today.
👉 Shop the Black Friday Sale
FAQ
1. Do the boards come with a warranty?
Yes, most of our Bluefin SUPs comes with a 5-year warranty, giving you total peace of mind.
2. Do you ship in the EU?
Yes, we have EU-wide shipping available for all orders
3. Can I use my board over winter?
Absolutely. Many paddlers enjoy calm winter days on the water, just wear suitable cold-weather gear and always check local conditions before heading out.
4. How long do the deals last?
Our Black Friday deals run all month, but stock is limited, once it’s gone, it’s gone.
Still Unsure?
If you’re still not sure which board is right for you, try our What Board? Quiz to find your perfect match.
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